Content marketing solutions

Our content marketing solutions offer you both branding and lead-generation opportunities to help audiences engage intelligently.

Sponsored Editorial

A sponsored article created with companies across the textile and apparel supply chain – ideal for launches, milestones and key initiatives.

  • Position yourself as a thought leader

  • Provides lead generation

  • Speak to the market with insight

  • Elevate brand and/or product awareness

  • Gain exposure across the supply chain

  • Use backlinks to drive traffic to your website

Fireside Chats

An informal discussion between a moderator or interviewer and company representative, with discourse around key industry themes, challenges, opportunities, products etc.

  • Elevate brand and/or product awareness

  • Gain exposure across the supply chain

  • Position yourself as a thought leader

  • Provide authority on a subject

  • Connect with a wide audience

  • Provides lead generation

Webinars

A visual presentation for you to discuss a new product or service or a topic to potential customers. This 20-30 minute session also includes a live Q&A.

  • Allows for easy delivery of technical content

  • Elevate brand and/or product awareness

  • Gain exposure across the supply chain

  • Position yourself as a thought leader

  • Provides lead generation

  • Live interaction with an engaged audience

Sponsored Editorial

Display your expertise to WTiN’s textile community with a sponsored article of contributed editorial features that explore matters of interest to the textile industry.​ With help from WTiN’s content team, we’ll tailor your thought leadership to the right audience.​

Sponsored editorial will:​

  • Feature on WTiN's homepage for one month ​​

  • Be free to view, so you can share the link with your key contacts​​

  • Include your company logo and website​​ link

  • Be attributed to your organisation or a named expert on your team

  • Appear in WTiN’s ‘In case you missed it’ newsletter​

  • Be shared on WTiN’s LinkedIn company page

  • Offer a lead-generation function (optional add-on*)

Total reads of sponsored editorial vary by topic and target audience. On WTiN.com, branded articles achieve around 200 reads on average.

£3,600

*(Enquire for lead-generation pricing)

The Fireside Chat organised by WTiN is a good and effective tool to get in contact with our target audience. We were pleased by both the quality and quantity of leads it generated. It is a great complementary way to promote your product besides exhibiting on trade shows because the people who apply are truly interested in your product.

Giovanni Henssen, EcoLactam® 

Video

Deliver valuable content to your target audience, and build relationships and brand awareness among the textile and apparel community.

Choose a presentation, panel discussion or interview format to showcase your expertise and educate the market.

WTiN's branded video content generates on average 400 registrations, with attendees benefiting from a live Q&A after the session.

Pre-registration:

  • WTiN will utilise its digital channels to promote the webinar and include a clickable text link or logo for the sponsor. Communication channels include the WTiN database and LinkedIn.

  • Circulate an email promoting the upcoming video content

Registration:

  • Brand emails and registration page including relevant content to encourage registrations

  • Activities during the video content

  • Logo/branding and a link to your website

£5,500

Podcast

The WTiN Podcast explores the latest innovations and developments across the industry – from start-ups to established leaders. Episodes spotlight company origins, flagship products and key insights, providing a valuable platform to boost visibility and connect with your target audience.

Sponsors will receive:

  • A short introduction to your business within the podcast episode

  • Your logo featured on The WTiN Podcast page ​

  • An article on WTiN.com's homepage

  • A link in the article directing readers to your website​

  • Email promotion of the podcast to WTiN’s database

Global podcast audience

The Textile Export Promotion Program under the Taiwan Textile Federation values WTiN as a trusted partner in connecting our industry with global innovation and market trends. We appreciate their support in sharing news and developments from Taiwan’s textile sector, helping us showcase our strengths to an international audience.

Mike Wang, Taiwan Textile Federation

CONTACT

Get in touch

Want to explore your options? Get in touch!

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